The Standard Library · Chapter 5

Sales and Brand

Learn how to sell, build trust, and help customers see the value of your product.

4 lessons

  1. 01

    How Great Founders Approach Sales

    Approach sales as diagnosing and solving customer problems.

  2. 02

    How Startups Close Million Dollar Deals

    Understand enterprise buying and sell useful outcomes rather than tools alone.

  3. 03

    How To Build A Startup Brand

    Build a reputation through the customer experience and consistently delivering on your promise.

  4. 04

    When to Convince AI Skeptics (or When to Move On)

    Demonstrate useful outcomes to skeptical customers, colleagues, and friends, and recognize when persuasion consumes too much time.

Next · Chapter 6 Fundraising and Investors

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