How Startups Close Million Dollar Deals
Understand enterprise buying and sell useful outcomes rather than tools alone.
Sales and Brand
- 01
How Great Founders Approach Sales
Approach sales as diagnosing and solving customer problems.
- 02
How Startups Close Million Dollar Deals
Understand enterprise buying and sell useful outcomes rather than tools alone.
- 03
How To Build A Startup Brand
Build a reputation through the customer experience and consistently delivering on your promise.
- 04
When to Convince AI Skeptics (or When to Move On)
Demonstrate useful outcomes to skeptical customers, colleagues, and friends, and recognize when persuasion consumes too much time.